London’s Tottenham Hotspur Football Club announced season-ticket prices at the team’s new stadium, and fans have made no bones about their displeasure over the sudden fee increase. The stadium, which will have a capacity of 62,000 seats, is set to be ready by next season.
In the Spurs’ new digs, the cheapest seat option comes out to £795 ($1,110) and the most expensive £1,995 ($1,665) for adults. There are lower prices for those purchasing tickets that are either seniors or youngsters. Tottenham’s previous home, White Hart Lane, offered cheaper seats; the new stadium is charging a £30 increase on the cheapest seat and a £295 on the alternative. In the whole stadium, only 1,200 seats are priced under £900.
The Tottenham Hotspur Supporters’ Trust (THST) released a statement warning the club that some fans are facing an increase of either 25, 40, or 50 percent than their usual seating areas. They explained that these price increases will go beyond what many ticket holders expected.
“There are 15 different price points, an over complex system that allows attractive headline claims to be made but which mask the price rises many will now face,” the statement said. “Fans are genuinely worried about the availability of tickets at prices they can afford in the later priority windows.”
THST’s statement continued, explaining that with fans already priced out, “we cannot view this as anything other than a missed opportunity.”
Tom Hayward, a Spurs season-ticket holder, told ESPN FC: “I’m a little bit disappointed but not surprised. They’ve gone up because demand has gone up, so I get it. If you don’t take your ticket, someone else will.”
However, fans are furious with the stadium’s price increase. One fan on Twitter expressed how the team “[doesn’t] want supporters from working class backgrounds at the stadium” for these new prices. Another fan tweeted that he’s “genuinely shocked” by the expenses. The Spurs’s are charging higher than other league rivals as well – including Huddersfield Town and Manchester City.
Ticket costs are already at an all-time high, which is worrying some in the industry. Former football star and Spurs legend Gary Lineker also took to Twitter, explaining his dissatisfaction about where the team is headed.
“We’re seeing more and more empty seats at grounds,” Lineker said. “Given the vast sums received from TV rights, ticket prices should be falling not rising. The game needs full stadiums otherwise its appeal will slowly decline, even to rights holders. Avarice will only damage the game and clubs.”
The Spurs have to depend on their fans to keep coming and supporting their team, but they’ll lose these fans unless reasonable prices are implemented.
Currently, The Spurs are playing in the Football Association Challenge (FA) Cup Quarter Finals and are set to play Swansea City on March 17.