Not content with cornering the market on interactive face filters, Snapchat has dipped a toe into ticketing, integrating with SeatGeek for in-app purchases. The e-commerce functionality launched with a snapchat story and snapcode on its website for the May 26 match between the Los Angeles Football Club and D.C. United.
Users of the service, which counted 191 million daily active users as of early May per Statista.com, can access tickets directly by swiping up on a related post, selecting their tickets, and checking out, all within the app.
“Selling tickets directly to our followers on Snapchat gives us an incredible opportunity to connect with our most dedicated supporters,” Los Angeles Football Club president and co-owner Tom Penn told CNET.com.
SeatGeek powers Los Angeles FC’s ticketing – both as primary partner and through the platform’s league-wide integration with Major League Soccer. It is unclear at this time how extensive the inventory available through Snapchat will be – whether it will be limited to teams SeatGeek serves as primary ticketer for, or whether resale tickets will also be available to users. But it’s clear that the New York-based company is high on the potential for the integration.
“We see Snapchat as an incredible opportunity for teams and artists to increase discovery of their events, while also potentially rewarding their most dedicated fans with exclusive offers,” said SeatGeek co-founder Russ D’Souza.
D’Souza told TechCrunch that users will have access to more ticket sales within Snapchat once “the pipe gets solidified.” “For too long, the legacy ticketing approach has been to make it difficult for teams to sell tickets in lots of places,” he said. “Teams should want to sell their tickets in as many places as possible.”
SeatGeek is also integrated to sell tickets directly through Facebook, having announced that integration beginning with primary ticketing partner Sporting Kansas City – also in the MLS – in the fall.