The Denver Broncos are vowing to keep tickets affordable for fans. For the third time in four years, the team revealed their ticket prices will not increase ahead of the 2020 season.
The Broncos held the No. 17 rank among NFL teams when it came to ticket prices in 2019, averaging just over $103 apiece.
“There are many factors that go into whether we raise ticket prices or not,” Broncos’ senior director of ticket strategy Clark Wray told the Denver Post. “Obviously, team performance is one small factor in the equation. We also look at what the market is doing and what our internal needs are and what the demand is out there. When we looked at where we’re priced within the league, we felt we were priced just about right.”
Despite recent efforts, keeping Broncos ticket prices relatively low has not always paid off for the team’s organization. There were some 38,000 no-shows spread throughout the final weeks of the 2019 season. This is largely tied to consecutive losing records, as the Broncos have now failed to reach playoff contention since winning Super Bowl 50 in 2016. However, those in charge of ticket and stadium operations are looking to reverse the trend going forward, no matter the league standings.
Among the changes being implemented in the Mile High City is the use of a post-game survey to get input from fans on everything from the Broncos’ use of mobile ticketing to stadium entry lines and operations.
“We’ve been tracking the responses on mobile ticketing and we saw toward the end of the season, people rated mobile ticketing and coming into the building as one of the easiest and best parts of their experience,” Wray claimed.
The Broncos will also prioritize fan incentives ahead of the 2020 season by rolling out the upcoming “Broncos Plus” program, which will be made available in the Broncos 365 app. This initiative will aim to reward loyal fans with early access inside the stadium.
The team’s decision to keep prices stagnant may stem from reports of the NFL’s worst attendance record in 15 years. As reported earlier this year, NFL games averaged 66,648 attendees per home games throughout 2019, which is the league’s lowest average since 2004.