The Dallas Mavericks just set the NBA’s consecutive sellout streak, taking the Portland Trail Blazers out of the top-selling spot.
Since December 15, 2001, the Mavericks sold out every regular season home game at the American Airlines Center – which holds 19,200 people – as well as 67 home playoff games, Forbes reports. Then, when Dallas beat the Sacramento Kings on February 12, the sellout streak reached 815 games. Previously, the Blazers had the top sellout record with 814 consecutive sellout games, including playoffs, from 1977 to 1995, followed by the Miami Heat taking the No. 2 spot.
The Mavericks were able to keep-up the streak with relatively affordable ticket prices, which kept fans continuing to flood the stadium over all these years. Ticket prices actually dropped this season, declining 7% from last year to an average ticket cost of $124. Additionally, the streak has been upheld since the NBA attendance is based on the number of tickets distributed, rather than the number of tickets redeemed upon entry. So, in order to keep up attendance, the team gives away any unsold seats to charities when possible.
Today, Dallas will face Orlando, followed by games against the Hawks, Timberwolves, and Spurs in the coming days.
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