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Secondary ticket marketplace LiveStub bills itself as "a peer-to-peer platform for free and easy direct contact between buyers and sellers." The company's Web site uses state-of-the-art technology to let ticket buyers and sellers connect for free in safe online exchange environment.
Fans can easily search for tickets and then refine their criteria by date, location and price, among other attributes. Brokers and fans can also quickly list tickets for sale.
The Web site was launched in 2008 by founders Levi Bergovoy and Michael Hershfield.
Ticket marketplace LiveStub closes its doors but hopes to restructure in the future
Launched less than a year ago, online ticket marketplace LiveStub is closing its doors for the near future. Co-founders Levi Bergovoy and Michael Hershfield founded the company with the goal of meeting the needs of the evolving ticket marketplace. Their platform connected buyers and sellers directly and free of charge by offering technological tools tailored to the sellers and buyer's needs, such as a Google Maps feature that located sellers in relation to buyers.
In a conversation with TicketNews, CEO Michael Hershfield cited three reasons for LiveStub's closing: the financial collapse of LiveStub's key investor, the current economic climate, and major shifts in the ticketing industry.
LiveStub CEO Michael Hershfield discusses the Live Nation/Ticketmaster merger
This week, ticketing giant Ticketmaster and concert promoter Live Nation confirmed a merger deal that would result in the new Live Nation Entertainment. Michael Hershfield, CEO for ticket resale upstart LiveStub, discussed the potential ramifications of the merger with Business News Network. (See the video below.)
The deal, estimated to be worth $2.5 billion, is still subject to approval by both companies' shareholders and scrutiny from the Federal Trade Commission. However, the prospect of a finalized and approved merger has raised antitrust concerns within the industry.
Morten Lund, investor behind Skype, kickstarts LiveStub.com
"Morten Lund, investor behind Skype, kickstarts LiveStub.com"
Chicago, IL August 25 - Morten Lund, the Danish investor who helped to propel the VoIP communications service Skype to worldwide success, has turned his sights on the business of reselling tickets by putting his financial muscle behind LiveStub.com, a new web site designed to revolutionize the secondary ticket industry.
When Levi Bergovoy launched LiveStub with Michael Hershfield in January, the duo wanted to simplify the secondary ticket market for both buyers and sellers. Other ticket resale sites tack on additional fees of up to 25 percent that cut into sellers’ profits and raise costs for buyers. LiveStub allows users to post their listings for free, cutting out what Hershfield calls "glorified middlemen."
LiveStub.com: creating a safe, free ticket marketplace
In recent years the secondary ticket market has exploded, in part because of increased legitimacy through big, mainstream deals—such as Madonna's with Live Nation and MLB's deal with StubHub—and in part because of the huge business opportunities companies have only recently tapped into.
According to statistics from Forrester Research and Ticketmaster, which were discussed during a May meeting with Ticketmaster, TicketsNow and brokers, only 14 percent of people participate as buyers on the secondary market. Opportunity to reach this demographic is ripe.
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