Rocker Jon Bon Jovi has demanded a New Jersey entrepreneur change the name of an energy drink because it sounds like the singer’s name and might confuse fans.
In a letter sent to drink-maker Marcos Carrington, lawyer Peter Laird said the rocker objected to the name “Mijovi” — and other words on the cans and in marketing materials for the caffeine-based beverage, including “itsmijovi” and “itsmilife” — E! News reported Thursday.
Laird, based in Los Angeles, said the phrases infringed on the trademark “Bon Jovi” and were an attempt to link the energy drink with the band’s hit, “It’s My Life.” . . .
“As you should be aware, one of Bon Jovi’s most popular songs is entitled ‘It’s My Life,'” Laird wrote. “We hereby demand that you immediately cease and desist all further use of the name “Mijovi” and “It’s My Life.”
Carrington told E! News he named the drink after his girlfriend, Jovita Saenz.
“This business has nothing to do with Bon Jovi nor was it inspired by him,” Carrington said. “Mijovi is about building a brand that emphasizes personal and global responsibility. The name itself was inspired by Jovi, short for Jovita, which means ‘jovial life.'”
