Specialty retailer Buckle (NYSE: BKE) — along with Atlantic Records and Viva La Rock — announce “Ticket to Style,” a national campaign designed to promote Buckle’s on-trend denim selection and to launch matchbox twenty’s new album “Exile on Mainstream.” A collaborative effort by one of America’s favorite denim destinations and one of today’s most popular bands, “Ticket to Style” allows guests to enter to win a variety of prizes by submitting a denim fit ticket at any one of Buckle’s 365 retail locations or online at www.buckle.com/matchboxtwenty.

Between September 24, 2007 and October 15, 2007, guests who share their favorite denim brands and fits are automatically entered to win a wide array of prizes, including matchbox twenty concert tickets, backstage passes, Buckle gift cards, and the grand prize: a matchbox twenty weekend. The grand prize winner will receive a trip for two to a matchbox twenty concert (airfare, accommodations, and concert tickets), two backstage passes, and a $500 Buckle shopping spree. Following the album release date of October 2, 2007, guests may also buy matchbox twenty’s new, two-CD set “Exile on Mainstream” at a discounted price of $11.99 (retail value: $18.99) with any denim purchase. Buckle will track and report CD sales to Nielsen SoundScan, the sales source for the Billboard music charts.

“The relationship between music and fashion is undeniable. Matchbox twenty is a great partner for us — not only do they connect with our target demographic; their music is a great vehicle for promoting the Buckle brand,” says Cody Kevan, Director of Music Promotions for Buckle.

About Buckle

Offering a unique mix of high-quality, on-trend apparel, accessories, and footwear, Buckle caters to fashion-conscious young men and women. Known as a denim destination, the store carries a wide selection of fits, styles, and finishes from leading denim brands, including the Company’s exclusive brand, BKE. Headquartered in Kearney, Nebraska, Buckle currently operates 365 stores in 38 states. (www.buckle.com)

About Atlantic Records

Atlantic has had a profound impact on the course of modern music — releasing recordings from musical icons Ray Charles, Aretha Franklin, John Coltrane, and Led Zeppelin. The Atlantic roster today includes many of the world’s most popular recording artists, including matchbox twenty, Björk, James Blunt, Tracy Chapman, Phil Collins, Death Cab For Cutie, Missy Elliott, Gnarls Barkley, Jet, Juvenile, Kid Rock, Lil’ Kim, Panic! At The Disco, Sean Paul, Rob Thomas, T.I., Twista, Yusuf, and many more. (www.atlanticrecords.com)

About Viva La Rock

Viva la Rock is a Los Angeles-based marketing and creative resource agency for entertainment companies and youth-driven brands. Viva la Rock executes non-traditional campaigns that target consumers in niche markets through events, promotions, and sponsorships. The agency specializes in brand, music, and movie partnerships, custom promotions and content, event booking, sponsorship, idea development and launch, and special events. (www.vivalarock.net)

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Nicole Munder
Nicole Munder Fashion PR and Events
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