By Bob Grossweiner and Jane Cohen

Legendary hard rock band Deep Purple recently flipped the switch on a new official website that delivers the latest news on the band, VIP concert ticket packages and exclusive new merchandise. The new site was crafted by its newly appointed webmaster, Paid Inc.

“The band wanted a site where their fans could find everything they’re looking for all at once,” said Deep Purple manager Bruce Payne in a statement. “The new web site gives them the opportunity to interact directly with their fans, as well as offer official collectible merchandise and VIP ticketing that fans know is authentic and the best quality.”

The new web site currently includes a fan forum, audio interviews with band members, historical information, discography and news. Within the next 60 days, the site will offer VIP ticket packages for the band’s upcoming European tour, which kicks off in Italy in November and hits France and Belgium.

Insomniac browser for ticketing professionals