By Jane Cohen and Bob Grossweiner LiveNation.com has launched an interactive 3-D seat mapping feature for the majority of its amphitheatres, enabling music fans...

By Jane Cohen and Bob Grossweiner

LiveNation.com has launched an interactive 3-D seat mapping feature for the majority of its amphitheatres, enabling music fans to locate their desired seats based on a 3-D image. With just a click, music fans can see a realistic animated version of the actual view of the stage from their seat.

“We’ve done away with archaic two dimensional seat maps in most of our amphitheaters
across the country and we believe the fans are going to love it,” said Bryan Perez, global
digital president of Live Nation. “Our new maps provide music fans with a direct link to their seat, wherever it may be in the venue, in just seconds.”

This important new feature makes perfect sense for Live Nation as it prepares to launch its own ticketing system when its contract with Ticketmaster expires at the end of 2008. Over the next year, look for more moves as the company plans to position itself as a major player in the ticketing industry.

This new web site feature was developed in collaboration with Ballena Technologies, a company specializing in venue and event 3-D visualization; additional venues are expected to be added.

3-D seat maps are available for the following 36 Live Nation sheds:

PNC Bank Arts Center Holmdel, NJ
Tweeter Center Boston Mansfield, MA
Shoreline Amphitheatre Mountain View, CA
Nikon at Jones Beach Theater Jones Beach Wantagh, NY
Verizon Wireless Music Center Noblesville, IN
First Midwest Bank Amphitheatre Tinley Park (Chicago), IL
Nissan Pavilion Bristow, VA
Tweeter Center at the Waterfront Camden, NJ
Ford Amphitheater Tampa, FL
Sound Advice Amphitheatre West Palm Beach, FL
Darien Lake Performing Arts Center Darien Center, NY
Journal Pavilion Albuquerque, NM
Verizon Wireless Amphitheatre Maryland Heights, MO
Verizon Wireless Amphitheatre (Virginia Beach) Virginia Beach, VA
Alpine Valley Music Center East Troy, WI
Cricket Pavilion Phoenix, AZ
North Folk Theater Westbury, NY
Verizon Wireless Amphitheatre (Selma) Selma, TX
Toyota Pavilion Scranton, PA
Smirnoff Music Center Dallas, TX
Verizon Wireless Amphitheatre (Irvine) Irvine, CA
Hyundai Pavilion at Glen Helen San Bernardino, CA
Verizon Wireless Amphitheatre (Birmingham) Pelham, AL
Verizon Wireless Amphitheatre (Charlotte) Charlotte, NC
Sleep Train Pavilion Concord, CA
Charter One Pavilion Northerly Island Chicago, IL
White River Amphitheatre Auburn, WA
Bank of America Pavilion Boston, MA
The Murat Center Indianapolis, IN
Time Warner Cable Amphitheatre Cleveland, OH
Walnut Creek Pavilion Raleigh, NC
Lawn at White River State Park Indianapolis, IN
Saratoga Performing Arts Center Saratoga Springs, NY
Post Gazette Pavilion Pittsburg, PA
New England Dodge Music Hartford, CT
Chevrolet Theater Wallingford, CT