By Bob Grossweiner and Jane Cohen

Live Nation has entered into an agreement with Chinese company Cosmedia Group to manage Hong Kong’s brand new multi-purpose outdoor Pop TV Arena (Zhong Tian Di). The 10,000-capacity venue, situated in West Kowloon, will open in January with a series of concerts by China’s superstar artist Jackie Cheung.

Live Nation has appointed Luke Hede director of Booking, Asia., effective January. Previously with Dainty Consolidated Entertainment, one of the leading promoters in Australia, Hede was responsible for ticketing and logistics liaising with DCE’s touring team.

Live Nation’s operations in the Far East currently include offices in Hong Kong, Singapore, Beijing and Shanghai that have promoted tours by bands as diverse as Roger Waters, The Cure, Christina Aguilera, Muse and Gwen Stefani. Live Nation also staged this year’s Live Earth concert in Shanghai, China.

Buy Sell and Go with confidence at StubHub

“As a leading worldwide promoter and venue operator, we look forward to bringing an increasing number of local, regional, mainland and international artists to both Hong Kong and the rest of Asia. In expectation of ramping up our operations, we look forward to welcoming Luke Hede to the team,” Colleen Ironside, Live Nation’s senior vice president Pan Asia, said in a statement.

“We can’t think of a more exciting way to foster better understanding between people around the world than through the exchange of popular cultures,” added Stanley Pong, chairman of the Cosmedia Group. “Our Group is committed to promoting young pop culture of 21st Century China to the world. We are honored to team up with the internationally acclaimed Live Nation in this effort.”

Gametime ad touting concert tickets for 60% off prices at competing websites