Company Changes Policy on Data Collection
The Office of Information and Privacy Commissioner of Alberta, Canada this week cited Ticketmaster Canada for violating the Personal Information Protection Act when the company required customers to disclose too much personal information when buying tickets online.
Essentially, before someone could buy tickets from the company’s website, they had to enter personal information and consent to that data being used for marketing purposes. According to the commissioner’s office, they found “that Ticketmaster’s requirement that customers consent to the use of their personal information by event providers for marketing purposes is beyond what is necessary for the ticket sales transaction.”
Colin McKay, spokesperson for the national Office of the Privacy Commissioner of Canada, said Ticketmaster Canada worked with the privacy commissioner’s office to correct the matter. “They’re complying,” McKay said, adding that the company did not face a fine or any specific punishment.
Ticketmaster Canada “fully cooperated with [the] Office throughout this investigation and committed to implementing the recommendations in this report,” according to the commissioner’s office.