As fans log onto the internet looking for the best deals on tickets, they often end up with a flood of ticket websites leaving the consumer frustrated and scratching their heads. But now the new event comparison website BackstageBroker.com, which was launched earlier this month, is making the ticket buying experience easier and safer.
BackstageBroker.com connects the buyer with some of the top internet ticket providers on the web, all on one site. Allowing people to compare prices and make the best selection for them.
David Wexler, President and founder of the site, said it was designed to be user-friendly by limiting the amount of clutter, and hassle, on the page. Consumers can navigate from site to site all from one page with the security of knowing each site is reliable and safe. Wexler had previously started a travel comparison site and is not new to the ticket industry, and in his time has found that for the consumer everything comes down to getting great service.
“Service plays a prominent role in the purchase process. It’s not just a matter of price,” Wexler said in the press release announcing the launch of the site. “It’s an evolution that’s happening in this industry. We offer a better tool for the discerning consumer.”
As consumers look for seats to concerts, sports and theater event, it’s the ticket providers that will ultimately assist these people in their purchase, making BackstageBroker.com an important tool for them as well.
“[BackstageBroker.com] is allowing users to come to their front door,” Wexler told TicketNews about the advantages to the provider. He added that by then providing great service, the consumer will inevitably become a return customer.
While still in it’s infancy as a web site, BackstageBroker.com has big plans for the future. In addition to features like a ‘Ticket Alert’ that allows users to get updates on the best tickets available, the site is also planning direct links to featured events across music, sports and theater.
“The aim is to be a great resource for users,” Wexler said. “Focusing on choice.”
Last Updated on March 15, 2008 by By Tim Fraser