“Betfair and Viagogo Team Up to Give Sports Fans More For their Money”

London, UK (PRWEB) May 23, 2008 — viagogo, Europe’s leading secondary ticketing exchange (www.viagogo.co.uk), today announced a partnership with Betfair, the world’s biggest online betting company, bringing great benefits to customers of both companies.

viagogo fans will be offered introductory bets for matches and sporting events for which they have bought tickets and Betfair users will be privy to exclusive discounts when buying highly sought-after tickets on www.viagogo.co.uk.

We’re excited to be able to offer viagogo’s rapidly growing pool of sports fans the opportunity to not only attend the match, but take a punt on it as well!

The deal adds yet another dimension to the services offered by viagogo, meaning that not only does a fan receive a 100% guarantee on every ticket they buy but they can enjoy a free Betfair bet as part of the package.

Commenting on the partnership, Eric Baker, CEO of viagogo said:

“It’s fantastic to be working with such a successful online brand as Betfair and it’s great that we can now offer Betfair customers discounts on all the hottest live event tickets.”

Lee Cowles, Director of Sports and Specials at Betfair added:

“We’re excited to be able to offer viagogo’s rapidly growing pool of sports fans the opportunity to not only attend the match, but take a punt on it as well!”

For more information about viagogo please contact

Melissa Varcoe or Harry Porter at freud communications

Tel: 020 3003 6300; Email: firstname.surname @ freud.com

Notes to editors:

About viagogo

viagogo is an online secondary ticket exchange that allows people to buy and sell live event tickets in a safe and secure environment. What that means is that viagogo facilitates and guarantees the exchange between someone who wants to sell and someone who wants to buy live event tickets. By managing payment and delivery we guarantee that buyers will receive their tickets and sellers will receive payment. For this service, viagogo takes a commission which is a percentage of each exchange.

viagogo was set up in August 2006 by the co-founder of StubHub.com, the leading online secondary ticketing company in the US that was acquired in March 2007 by eBay for $307m. Based on an already proven business model and adapted for the European market, viagogo is the first and leading business of its kind in Europe, bringing efficiency and transparency to what has traditionally been a murky marketplace. It is therefore the best place to buy and sell live event tickets in a secure and guaranteed way.

Since it launched, viagogo has developed a portfolio of partnership deals with world-leading UK and European sports teams, media companies and charities. It is the official secondary ticketing partner of football clubs Chelsea FC, Manchester United FC, Everton FC, Portsmouth FC, Heart of Midlothian FC and FC Bayern Munich, as well as Rugby Union clubs Leicester Tigers and London Wasps. Among other deals, viagogo has also signed partnerships with Blackburn Rovers FC, lastminute.com, Europe’s leading independent online travel and leisure group, major global music company Warner Music International, concert promoter Live Nation and charities Amnesty International, Music for Relief and Leonard Cheshire. viagogo is the online destination of choice for people seeking tickets for major live events of all kinds across Europe.

In August 2007, viagogo launched operations in the U.S. with an exclusive partnership with the NFL’s Cleveland Browns. For more information, visit www.viagogo.com.

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