Live Nation is negotiating with the city of Fort Lauderdale, FL to create a new, two-day live music festival on the beach that could attract 200,000 people.
Looking for a three-year commitment, the Florida Beach Festival would feature top-tier acts and offer relatively low-priced tickets during a holiday weekend, possibly Memorial Day weekend, beginning next year, according to the Florida Sun Sentinel. Live Nation’s Mike Luba told the paper a weekend pass could be “40 or 50 bucks.”
City commissioners were receptive to the idea, but said they must first get community feedback before moving forward. A decision could be made by September.
City officials want to make sure that the proposed festival will not dip into taxpayer’s pockets like the free Air & Sea Show did. It closed last year after 13 years.
Luba told the paper that the city would be reimbursed by Live Nation for all costs, including police. They would also hire their own security.