As part of an initiative to better connect with music fans, Live Nation has started a promotion with Hilton HHonors, one of the leading premiere hotel loyalty programs. The promotion allows HHonors members to get a complimentary general admission lawn to ticket to a Live Nation amphitheater concert, when they stay at a Hilton Family hotel between June 16 and August 31, 2008.
Participating Hilton Family hotels include: Conrad Hotels & Resorts, Doubletree, Embassy Suites Hotels, Hampton Hilton Garden Inn, Hilton Grand Vacations, Homewood Suites by Hilton and The Waldorf-Astoria Collection hotels around the world.
Registering for the program is free, and HHonors members who stay at a Hilton Family hotel during the promotion will automatically receive an e-mail with a redemption code good for a complimentary general admission ticket to any concert at a participating Live Nation amphitheatre (subject to availability). Members will also be able to purchase additional general admission lawn tickets at the time of redemption. There are no limits on the amount of complimentary tickets that can be earned or number of shows members can see.
“Collaborating with Hilton HHonors is just another way that Live Nation can connect music fans to their favorite artists this summer,” Maureen Ford, president of Sales, North American Music, Live Nation, said in a statement. “With a variety of Hilton Family hotel locations near Live Nation amphitheaters, it’s a wonderful way to reward Hilton HHonors members with an exciting live music experience.”