Following the successful launch on May 17 in Atlanta, GA with Against Me!, Ghostland Observatory and other performers, Southern Comfort has announced more headliners for its upcoming free SoCo Music Experience festival tour, offering multiple days of brand-sponsored music for people 21 and over. The tour runs through October 18.
The festival tour will hit five more cities this summer, each one featuring 10 bands on two stages. The Madison, WI date will be headlined by The Roots, while the Saratoga Springs, NY stop will be headlined by the French DJ duo Justice. Headliners for San Diego and Phoenix/Tempe are still being confirmed.
Promoter C3 Presents, responsible for Lollapalooza and Austin City Limits, handled the talent booking for the SoCo Music Experience festival tour.
“The SoCo Music Experience festival tour was created to celebrate a growing trend as more and more American music fans plan their summer fun around destination music festivals,” Sean Wachsman, Southern Comfort, PR Manager, said in a statement. “At the same time, we recognize that music fans are struggling to find ways to afford enjoying these festivals. We have the ability to provide music festivals with top talent like Gnarls Barkley and Justice and thought it would be great to bring people together in a way that allows them to simply show up with proper ID.”
Among the acts slated for the SoCo Music Experience festival tour include:
June 28 – Denver, CO: Central Parking Lot A, Coors Field–featuring Gnarls Barkley, Blonde Redhead, Bassnectar, Dead Confederate, Eagle Seagull
August 23 – San Diego, CA: Ace Parking Lot, Petco Park–featuring The Black Keys, Kinky, Saul Williams and other acts TBA
September 6 – Madison, WI: Willow Island at Alliant Energy Center–featuring The Roots, The Black Keys, GZA, Benevento Russo Duo, Ha Ha Tonka
September 13 – Saratoga,NY: Saratoga Race Course–featuring Justice, MGMT and other acts TBA
October 18 – Phoenix/Tempe, AZ: Phoenix Municipal Stadium–talent TBA
Now in its fourth year, past acts at the SoCo Music Experience have included Flaming Lips, Cold War Kids, Clap Your Hands Say Yeah, Spank Rock, The Roots, Architecture in Helsinki, GIRL TALK , Sick Puppies, Cypress Hill, Z-Trip, Black Rebel Motorcycle Club, Rose Hill Drive, Galactic and Delta Spirit.