With Broadway ticket sales continuing to struggle under the weight of the weak economy, one of the topical panels at the upcoming Ticket Summit NYC will focus on what brokers can do to gain an edge in that market.

“Break a Leg! Get in on the Broadway Act” will look at ways brokers can sell more tickets for shows on the Great White Way. From the panel description, “Learn how to take your business center stage through Broadway. Join our discussion with Broadway professionals and learn how to light up your company’s billboard with these wonderful performances in ‘the city that never sleeps’.”

The panelists for the discussion are experts in the theater realm and represent different interests. Ken Davenport is the owner of Davenport Theatrical Enterprises and a producer of such shows as Speed The Plow; Gretchen Shugart, CEO of Theatermania.com, which owns and operates OvationTix, a Web-based ticketing system used by hundreds of arts organizations; and Jeff Dorenfeld, a professor at the Berklee College of Music.

“With the conference set in New York, it was only fitting to feature Broadway as a topic,” said Dan Pullium, one of the event’s organizers. “A lot of brokers do good business with Broadway ticket sales, so we wanted to present a panel that could help them do better. We are honored, and very fortunate, to be able to bring together such experts in one place.”

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Ticket Summit NYC is scheduled for January 6-8 at the legendary Waldorf=Astoria. The conference is one of two Ticket Summits slated for 2009, the second being the original, four-year-old event held July 15-17 in Las Vegas at the Venetian Resort Hotel Casino. Both conferences are owned and operated by TicketNetwork, parent company of TicketNews.

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