You might think that making their first ever Super Bowl appearance – and first time in the NFL championship since the late 1940s – would buy the Arizona Cardinals some love from NFL fans. Maybe it’s the fact that their opponent, the Pittsburgh Steelers, is already a seven-point favorite for the February 1 game, or maybe not enough people know who quarterback Kurt Warner or wide receiver Larry Fitzgerald are, but in any case the upcoming Super Bowl is shaping up to be one of the least appealing for fans and ticket brokers.
Compared to early ticket sales to last year’s Super Bowl between the New York Giants and the New England Patriots, ticket prices have already dropped by more than 15 percent from Saturday, January 17, to today, according to Don Vaccaro, CEO and Founder of TicketNews’s parent company TicketNetwork.
Fans looking for tickets to the game on TicketNetwork.com can find some bargains compared to previous years, as individual tickets are ranging from just over $1,600 to about $5,900.
“If the Philadelphia Eagles got in there would be much more demand,” Vaccaro said. The Eagles lost to the Cardinals in the NFC Championship game Sunday.
Both teams receive about 11,000 tickets each, which they will divide up and sell among season ticket holders and team personnel, according to NFL officials. The league plans to sell a total of about 17,000 tickets for $1,000 each; 52,000 tickets for about $800 each; and 1,000 tickets for about $500, according to the Arizona Republic. Raymond James Stadium in Tampa Bay, FL, where the Super Bowl will be played, holds about 70,000 fans.
Already, some brokers are saying prices could drop even further. “It’s a very soft market,” Scott Jernigan, founder of GoTickets.com and Premiere Sports Travel, told TicketNews. “There seems to be a lot of inventory on the market, and you would have to think that prices should drop even more the closer we get to the game.”
Joellen Ferrer, manager of corporate communication for StubHub, confirmed to TicketNews that interest in game thus far has been slower than in recent years.
“The current average price of $2,593 is the least expensive we have seen in several years,” Ferrer said. “As expected, more buyers from Pennsylvania and Arizona have purchased tickets in the last 24 hours, making up 18 percent and 8 percent of the total, respectively.”
By comparison, that current average price is about $1,000 less than last year’s Super Bowl and almost $1,500 less than the Indianapolis Colts vs. the Chicago Bears two years ago. And, that’s with a 30 percent increase in dollar volume in the past 24 hours, according to Ferrer.