When Macy Gray performs at the student day festival at Hebrew University in Jerusalem, Israel, on May 20, she will become the first international artist to headline an Israeli university music festival. Previously, only top local acts have been featured at the event.
“We’re upping the threshold level for producing an outstanding show,” promoter Hillel Wachs of 2b Vibes Music said in a statement. Wachs has been producing the event for the past three years. The show attracts 15,000 participants annually.
“We thought it was time to change the rules of the game in the student festival market,” added Carmi Wurtman, CEO at 2b Vibes. According to Wachs there are seven major university festivals in Israel annually and many other smaller campus events as well.
Geva Alon and Michael Greilsammer, as well as other leading Israeli artists, will be performing alongside Gray.
2b Vibes Music produces 20 annual film, dance, and music events in Israel. Last August it launched the inaugural Arab-Jewish Coexistence Festival that featured Joe Cocker. Earlier in 2007, the company launched the Jerusalem Rocks Festival, which included performances from the Black Eyed Peas, Arrested Development and The Commitments.