Attendees to the upcoming Ticket Summit, January 13-15 in New York City, have a unique opportunity: the chance to win a 7-night holiday for two at LaSource, a 4.5-star luxury resort on the island of Grenada.
“Reintroduce your body to your mind,” says LaSource’s motto. The resort seeks to give its clients more than a vacation. “We try to get people to forget about where they’ve come from,” General Manager Anthony Suttile told TicketNews. Of course, being located on Grenanda helps, but LaSource also offers its guests a holistic experience that includes fine dining, water sports, land activities, and spa treatments. Guests can choose daily whether tai chi or beach crickets suits them, or else a tennis tournament or setting sail on a catamaran.
LaSource opened in 1989 on twenty acres of land. The resort lies on the southern tip of Grenada, on its own private beach called the Pink Gin Beach. The resorts has 100 guest rooms, three restaurants and a deli, three bars, a 9-hole golf course, a tennis court, and a Jacuzzi. The many amenities and activities, said Suttile, give guests the flexibility to build their vacation how they see fit.
According to Suttile, 80 percent of LaSource’s business comes from the United Kingdom, with 8 percent coming from the United States. Partially this is due to Grenada’s colonial ties to the UK. But Suttile sees LaSource’s presence at the upcoming Ticket Summit as an opportunity to be present in an underrepresented market and hopefully spur business. Suttile said 40 percent of visitors to LaSource have visited before, and that many guests come back at least twice.
“The whole concept was building a place that people would want to come back to or never want to leave,” Suttile said. “We’re designed to give the active beach holiday or just be a place to relax.” And given the many challenges the ticket industry faced this year—a tanking economy, the potential Live Nation/Ticketmaster merger—relaxation is certainly a welcome prospect.