According to a recent private survey in Australia, nearly 50 percent of Australians are not opposed to ticket resale, as long as the industry is monitored.
Australian ticket vendor Moshtix conducted the survey in response to a government initiative to examine the impact of ticket resale in Australia. In May, the government issued a report on ticket scalping and launched an online survey. Those results are expected to impact a possible rewriting of Australia’s resale laws.
Moshtix surveyed 750 respondents. More than half of the survey pool said they had bought a ticket on the secondary market before, and one-third said they had paid more than the original face value for a resold ticket.
One-third of those surveyed also said they want ticket resale regulated, with penalties for resellers. Who should do the regulating is up in the air: One in five responded that online marketplaces like StubHub should monitor and regulate themselves; while two in five said ticketing providers should be responsible.
“Ticket on-selling clearly upsets buyers with a majority of respondents claiming they’d like to see the industry either closely monitored or regulated on the issued,” Moshtix General Manager Adam McArthur said in a statement.
The survey split almost evenly on the question of whether resale prices are fair. Half said prices were fair, while 49 percent said they were overpriced.
McArthur read the results as a call for an open system with more industry responsibility.
“An overwhelming majority of respondents think that industry players should be taking more responsibility of the issue,” he said. “The majority of comments received from the survey were in favour of a system that allows genuine fans unable to attend an event to pass the ticket onto their friends first before selling the ticket back to the ticketing provider or promoter for resale.”
Public comments on the Australian government’s report on ticket resale closed Friday, July 23. Results from the online survey are expected soon.