Ticket resale marketplace StubHub has quietly begun a new venture over the last year: donating its sales commissions from benefit concerts to charities.
Last week, StubHub president Chris Tsakalakis announced the company’s plans to donate all commissions from sales for Garth Brooks’ upcoming series of Nashville concerts for flood relief to the Community Foundation of Middle Tennessee (Brooks’ chosen charity for the concerts). The Foundation funds grants to local organizations providing flood relief services to those affected by this past spring’s floods, and, to date, its allocations total more than five million dollars. StubHub’s contributions from Brooks’ concerts will go to non-profits working with flood victims.
The company will not profit from any sales for the concerts, yet the fact that tickets to the event have turned up on StubHub led a Tennessee state representative to consider proposing new legislation to limit the number of tickets people can buy.
Brooks begins his series of concerts at Nashville’s Bridgestone Arena on December 16 and will play a total of six dates, with performances on the 17th, 19th, 20th, 21st and 22th.
“We strive to provide a first-in-class experience for our fans and have chosen to donate our profits from Garth tickets to The Community Foundation of Middle Tennessee (CFMT) for this event, rather than removing ticket listings and turning fans away,” explained Tsakalakis in his statement. “In keeping with the original intent of the concert, we want to be sure that any StubHub profits from Garth Brooks’ show go directly to Tennessee families.”
And, this isn’t the first time StubHub has provided charities with proceeds from their sales. “Last year, we began to partner in similar fashion with several charities that were tied to charity benefit concerts”, Joellen Ferrer, corporate communications manager for the company, told TicketNews.
When Jay-Z headlined a star-studded NYC concert benefiting families of fallen police officers and firefighters on September 11 of last year, StubHub donated its profits to the New York Police & Fire Widows’ and Children’s Benefit Fund. This isn’t even the first time that the company has joined forces with CFMT, having donated proceeds from June’s Nashville Rising concert for flood relief to the same organization.
While StubHub gives no dollar totals on its charity efforts of the past year, Ferrer states that the aggregate result of the efforts has been positive, “as we are able to provide access for fans looking to attend to these events, while aligning with the true intent of the benefit concerts.”