Following weeks of declining box office returns, Broadway ticket sales were finally able to a positive step forward with a total this week of...

Following weeks of declining box office returns, Broadway ticket sales were finally able to a positive step forward with a total this week of $15,106,298. Sales only reached $11,973,127 last reporting period ending February 6, a difference of $3,133.171. The same week last season reported a box office total of $15,774,092.

Four shows reported box office receipts in excess of $1 million including “Wicked” at the Gershwin, $1,436,121, “Spider-Man: Turn off the Dark” at the Foxwoods, $1,330,014, followed by “The Lion King” at the Minskoff, $1,282,552, and “The Merchant of Venice” at the Broadhurst, $1,105,451.

Reported attendance for the week overall was 82.1 percent, with “The Merchant of Venice” leading the way at 101.12 percent followed by “Wicked” at 96.9 percent. “The Importance of Being Earnest” followed closely at 96.86 percent. Reporting the lowest figure was “Colin Quinn: Long Story Short” at the Helen Hayes, 58.13 percent.

“The Merchant of Venice” again ranked highest in achieving its Gross Gross Potential at 103.67 percent. “Colin Quinn: Long Story Short” posted a low of 37.73 percent.

Five shows this week posted tickets with face values at or exceeding $300, including “Jersey Boys” at $350 while the best bargain-priced average ticket was $56.91 for the new play “Good People” in previews at the Friedman. “Good People” will open March 3.

The play, “That Championship Season” presented five previews this week at the Jacobs and will open March 6. The opening night for “Spider-Man” remains March 15 at the Foxwoods. “Rain: A Tribute to the Beatles on Broadway” resumed performances this week at the Brooks Atkinson. “Rock of Ages” remains on hiatus and will reopen March 24 at the Helen Hayes.

All data provided by The Broadway League

Broadway Gross Ticket Sales
Week Ending February 13, 2011

Production
(Theatre)
Weekly Gross Total Atten. Prev. Perf. Total Capacity Avg. Ticket Price Atten. %
American Idiot
(St. James)
$977,545 10,923 0 8 1,709 $89.49 79.9%
Billy Elliot
(Imperial)
$796,659 10,376 0 8 1,421 $76.78 91.3%
Chicago
(Ambassador)
$404,225 5,266 0 8 1,080 $76.76 60.9%
Colin Quinn…Short
(Hayes)
$161,672 2,730 0 8 587 $59.22 58.1%
Driving Miss Daisy
(Golden)
$264,044 4,202 0 7 804 $62.84 74.7%
Good People
(Friedman)
$265,719 4,669 8 0 650 $56.91 89.8%
Jersey Boys
(August Wilson)
$981,264 9,367 0 8 1,228 $104.76 95.3%
La Cage aux Folles
(Longacre)
$592,562 6,823 0 8 1,057 $86.85 80.7%
Lombardi
(Circle in Square)
$361,387 4,452 0 8 790 $81.17 70.4%
Mamma Mia!
(Winter Garden)
$580,278 7,651 0 8 1,498 $75.84 63.8%
Mary Poppins
(New Amsterdam)
$754,417 11,684 0 8 1,797 $64.57 81.3%
Memphis
(Shubert)
$705,850 9,214 0 8 1,470 $76.61 78.4%
Million Dollar Quartet
(Nederlander)
$437,885 5,741 0 8 1,214 $76.27 59.1%
Rain
(Atkinson)
$471,431 7,492 0 8 1,058 $62.92 88.5%
Spider-Man…Dark
(Foxwoods)
$1,330,014 14,449 8 0 1,930 $92.05 93.6%
That Championship Season
(Jacobs)
$407,442 4,790 5 0 1,071 $85.06 89.4%
The Addams Family
(Lunt-Fontanne)
$755,197 9,286 0 8 1,519 $81.33 76.4%
The Importance…Earnest
(American Airlines)
$385,969 5,734 0 8 740 $67.31 96.9%
The Lion King
(Minskoff)
$1,282,552 12,234 0 8 1,677 $104.84 91.2%
The Merchant of Venice
(Broadhurst)
$1,105,451 8,154 0 7 1,152 $135.57 101.1%
The Phantom of the Opera
(Majestic)
$648,616 9,560 0 8 1,615 $67.85 74.0%
Wicked
(Gershwin)
$1,436,121 14,024 0 8 1,809 $102.40 96.9%