PRESS RELEASE: “TicketBiscuit, ScoreBig Announce Strategic Marketing Partnership”
Birmingham, AL (TicketBiscuit) February 3, 2011 – TicketBiscuit, a leading provider of ticketing software and services, and ScoreBig, a new website that allows live entertainment fans to make an offer on more than a half million live event tickets – all below retail price and without fees – today announced a marketing partnership that will enable hundreds of TicketBiscuit clients nationwide to leverage ScoreBig’s proprietary platform and marketing network to increase ticket sales.
TicketBiscuit CEO Jeff Gale said the partnership will help solve a key problem in live entertainment. “Currently, some 40% of tickets to live entertainment events go unsold. ScoreBig has developed a business model and service that solves this problem. ScoreBig fills unsold seats – and here’s the key – without devaluing our clients’ brands and cannibalizing full price sales. It’s a truly innovative approach, and it fits perfectly with TicketBiscuit’s core mission: to help our clients sell more tickets.”
Gale added that the ScoreBig partnership is the latest in a series of ongoing innovations at TicketBiscuit. In addition to pioneering social media integration with Twitter and Facebook, and offering a built-in email newsletter engine, the company unveiled an affiliate program in August that pays commissions to website publishers for referring ticket sales. “Our clients have seen great results from our affiliate program. It helps active customers – those who already plan to purchase – find our clients,” Gale said. “The partnership with ScoreBig is the perfect complement: it helps introduce new customers to our clients and move inventory that would otherwise perish.”
ScoreBig VP of Business Development Mark Meyerson said that having TicketBiscuit on board will broaden ScoreBig’s inventory and make the service more valuable to members. “TicketBiscuit’s impressive client roster of music venues, comedy clubs and event organizers will give ScoreBig members even greater access to quality entertainment at great savings nationwide.”
ScoreBig offers members guaranteed savings of up to 70% on tickets to live sporting, music and theater events with no fees and free delivery. ScoreBig partners with venues, sports teams, promoters, artists, entertainment properties and others to help move unsold ticket inventory safely and securely without the cannibalization risks and negative brand perceptions associated with traditional discounting. ScoreBig was founded in 2009 and is headquartered in Los Angeles. To learn more about ScoreBig, visit www.scorebig.com.
TicketBiscuit, founded in 2001, provides proprietary software that powers the online ticket sales of over 500 clients in 1500 venues across the United States and Canada. TicketBiscuit’s complete suite of services and solutions empowers clients to sell tickets online through their own websites, via call center, and via the TicketBiscuit web-based box office interface. For more information on TicketBiscuit, please visit http://www.ticketbiscuit.com .
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