Broadway receipts totaled $21,340,110 for the week of July 4-10, constituting a downturn in sales from the previous week’s totals of $21,841,230. The week’s biggest loss in sales belonged to How to Succeed in Business Without Really Trying at the Hirschfeld, with revenue dropping by $382,866 from the previous week.
The week’s top sales performers were led by Wicked ($1,867,819) at the Gershwin Theatre, followed by Lion King ($1,849,388) at the Minskoff, Foxwoods Theatre’s Spider-Man: Turn Off the Dark ($1,705,892) and The Book of Mormon ($1,265,309) at the Eugene O’Neill. These four were also the only shows to top $1 million in revenue this week.
Leading the top grossing plays this week was War Horse at the Beaumont with $979,523 in ticket sales, followed by Chris Rock in The Mother****** with the Hat ($751,010) at the Schoenfeld and a revival of The Normal Heart ($610,431), which closed its doors at the Golden this week.
The lowest grossing production overall this week was the newly-opened revival of Terrence McNally’s Master Class with Tyne Daly at the Friedman, coming in at $227,056.
Broadway’s overall attendance dropped this week, down to 84.66 percent from last week’s 87.67 percent. The best-attended production for the week was “The Book of Mormon” at 102.4 percent, followed by Anything Goes at 100.7 percent and “How to Succeed in Business Without Really Trying” at 100.6 percent. Five shows topped 100 percent attendance this week, with eleven making it to 95 percent or better. “Hair” received the lowest attendance of the period at 49.8 percent.
John Leguizamo’s Ghetto Klown saw the most impressive jump in attendance this week, up 9.7 percent to reach 91.5 percent of capacity. Rock of Ages at the Helen Hayes Theatre experienced the greatest drop in attendance, falling 11 percent to 79.5 percent of seats filled. Other shows to lose audience this week included Priscilla, Queen of the Desert (down 10.1 percent), Chicago at the Ambassador (dropping 9.4 percent) and Memphis at the Shubert (falling 8.8 percent).
The highest average ticket price, at $144.57, was claimed by “The Book of Mormon”, whose producers decided to increase ticket prices across the board immediately following the musical’s nine Tony wins last month. The ticket bargain of the week belongs to “Master Class”, with an average price of $46.55.
Broadway Gross Ticket Sales
|Weekly Gross||Total Atten.||Prev.||Perf.||Total Capacity||Avg. Ticket Price||Atten. %|
|Baby It’s You!
|How to Succeed…
|Rock of Ages
|The Addams Family
|The Book of Mormon
|The Lion King
|The Normal Heart
|The Phantom of the Opera