This past week ticket sales bucked the trend of the previous six weeks, climbing to $20,858,828, up from $20,564,177 the previous reporting period. For...

This past week ticket sales bucked the trend of the previous six weeks, climbing to $20,858,828, up from $20,564,177 the previous reporting period. For the year, the numbers continue to go up, $236,659,400 compared to $215,800,572 at the same point last Broadway season.

Twenty-four productions remain on Broadway including three plays. The musical “Follies” at the Marquis is the only production in previews.

Once again, six productions reported box office receipts in excess of $1 million. Those productions were “Wicked” at the Gershwin at $1,886,230, “The Lion King” at the Minskoff, $1,842,424, “Spider-Man: Turn off the Dark” at the Foxwoods, $1,722,074, “The Book of Mormon” at the Eugene O’Neill $1,289,948, “How to Succeed in Business Without Really Trying” at the Al Hirschfeld, $1,224,686 and “Mary Poppins” at the New Amsterdam, $1,051,814. The one-woman play “Master Class” at the Friedman reported the lowest return at the box office, $320,785. Of the three plays, “War Horse” at the Beaumont maintained its lead with ticket sales of $990,590.

Eight productions saw relatively small gains in ticket sales compared to the previous week, while 16 saw a drop at the box office. The musical “Follies” in its second week at the Marquis, but the first full week of performances, posted a gain of $593,458 over the previous week for a total of $725,062. The musical “Sister Act” experienced the largest drop in ticket sales, down $67,878 for a total of $700,644.

Looking at percentage of attendance, seven posted 95 percent or better, while overall attendance on the Great White Way dropped slightly from 85.78 percent to 83.49 percent. Five reported 100 percent or greater beginning with the musical “The Book of Mormon” at 102.43 percent followed by “Anything Goes” at 100.63 percent, “How to Succeed in Business at 100.49 percent with “The Lion King” and “War Horse” at 100 percent. “Hair” reported the lowest capacity again at 52.53 percent, which is actually an improvement from 50.59 percent in the previous reporting period.

Four productions met or exceeded their Gross Gross Potential at 95 percent or better. The same three productions posting 100 percent or more as the previous week’s numbers were: “Wicked” at 120.41 percent, “The Lion King,” 109 percent and “The Book of Mormon” at 108.54 percent. Once again reporting the lowest percentage of Gross Gross Potential was “Hair” at the St. James at 31.91 percent.

The numbers for the Top Ticket have not changed: “The Book of Mormon” leads with its top ticket offered at $477. The remaining four productions posting tickets with face values at or exceeding $300 were “Jersey Boys” at $350 followed by “How to Succeed in Business” at $302, with “The Addams Family” and “Wicked” posting highs of $300. “Hair” offered the best bargain-priced average ticket this reporting period at $52.13.

All data provided by The Broadway League

Broadway Gross Ticket Sales
Week Ending August 14, 2011

Production
(Theatre)
Weekly Gross Total Atten. Prev. Perf. Total Capacity Avg. Ticket Price Atten. %
Anything Goes
(Sondheim)
$862,819 8,260 0 8 1,026 $104.46 100.6%
Baby It’s You!
(Broadhurst)
$338,814 6,187 0 8 1,141 $54.76 67.8%
Billy Elliot
(Imperial)
$802,987 9,301 0 8 1,421 $86.33 81.8%
Catch Me…
(Simon)
$617,461 8,697 0 8 1,422 $71.00 76.5%
Chicago
(Ambassador)
$516,692 6,526 0 8 1,080 $79.17 75.5%
Follies
(Marquis)
$725,062 9,312 8 0 1,557 $77.86 74.8%
Hair
(St. James)
$380,503 7,299 0 8 1,737 $52.13 52.5%
How to Succeed…
(Hirschfeld)
$1,224,686 11,448 0 8 1,424 $106.98 100.5%
Jersey Boys
(August Wilson)
$958,824 9,255 0 8 1,228 $103.60 94.2%
Jerusalem
Music Box
$338,979 5,105 0 8 997 $66.40 64.0%
Mamma Mia!
(Winter Garden)
$878,148 10,315 0 8 1,498 $85.13 86.1%
Mary Poppins
(New Amsterdam)
$1,051,814 12,489 0 8 1,797 $84.22 86.9%
Master Class
(Friedman)
$320,785 4,718 0 8 641 $67.99 92.0%
Memphis
(Shubert)
$632,114 8,071 0 8 1,470 $78.32 68.6%
Priscilla…Desert
(Palace)
$674,867 8,392 0 8 1,689 $80.42 62.1%
Rock of Ages
(Hayes)
$347,092 4,017 0 8 583 $86.41 86.1%
Sister Act
(Broadway)
$700,644 9,842 0 8 1,755 $71.19 70.1%
Spider-Man…Dark
(Foxwoods)
$1,722,074 14,919 0 8 1,930 $115.43 96.6%
The Addams Family
(Lunt-Fontanne)
$768,797 10,221 0 8 1,519 $75.22 84.1%
The Book of Mormon
(O’Neill)
$1,289,948 8,752 0 8 1,068 $147.39 102.4%
The Lion King
(Minskoff)
$1,842,424 13,419 0 8 1,677 $137.30 100.0%
The Phantom of the Opera
(Majestic)
$986,477 11,896 0 8 1,615 $82.93 92.1%
War Horse
(Beaumont)
$990,590 8,552 0 8 1,069 $115.83 100.0%
Wicked
(Gershwin)
$1,886,230 14,442 0 8 1,809 $130.61 99.8%