Ticket search engine SeatGeek.com has signed a multiyear online marketing deal with Yahoo Sports that will dramatically increase SeatGeek’s exposure as the company looks to sell more tickets.
Yahoo’s sites, including its sports site and its Rivals.com college sports site, generate more than 50 million unique visitors per month, according to All Things D, and under the deal team pages on Yahoo will carry links to tickets on SeatGeek. In addition, articles that mention teams will carry links to SeatGeek, as will team schedule pages.
Under the deal, SeatGeek and Yahoo will split proceeds from sales generated through Yahoo; SeatGeek already receives affiliate money from its relationships with broker sites.
The partnership is the latest move by SeatGeek to expand its brand, following deals with All Things D’s parent company the Wall Street Journal, Bleacher Report and others. SeatGeek, which aggregates nearly 20 million tickets listed on secondary ticket sites to tens of thousands of events, has also raised millions of dollars in venture funding.
Over the past couple of years, SeatGeek and competing ticket search engines FanSnap and TiqIQ have seen tremendous growth, as fans look for Kayak-type sites to make ticket search easier. FanSnap signed a similar ticket-linking deal with Microsoft’s Bing, and TiqIQ has a deal with the New York Post.
In addition, the ticket resale market has exploded, and SeatGeek and the others not only help fans find tickets to otherwise sold-out events, the sites also show fans that broker sites often have significant bargains for tickets under face value.