As of this afternoon, August 18, ticket search engine FanSnap.com listed a total of 21 tickets on major broker and exchange sites — at least 11 of the tickets are general admission lawn seats — starting at $388 each for the August 20 show. The markup for the one-off show represents more than seven-times their $50 face value.
“The whole scalping world has just exploded over the last few years. A lot of people are getting ripped off completely,” Kirby Hutto, general manager of the nTelos Pavilion, told The Hook newspaper in Charlottesville, VA.
In addition to the exorbitant prices for the sold-out show, Hutto was also referring to instances of fans being scammed by unscrupulous scalpers who don’t provide the tickets they promised, or of fans buying what turns out to be counterfeit tickets.
“I’ve seen ads where it says ‘two lawn tickets, two great seats,’ and at that point you don’t know what you’re getting,” Hutto told The Hook, warning fans to be careful when dealing with the resale market. “An event like this brings out some of the cockroaches who see an opportunity to make easy money. If people aren’t savvy, they can get ripped off.”
Despite the pitfalls, not all shows at the Pavilion carry a hefty price on the secondary market, and there are reputable resellers offering solid deals.
For Trace Adkins/Kellie Pickler tickets for a September 1 show at the Pavilion, prices are considerably more reasonable on the secondary market, according to FanSnap. Face values range from $20 (lawn) to $49.75 (orchestra), and tickets start at $50 each on the secondary market. On StubHub, one of the exchanges where tickets are listed for sale, the price with fees would be $55, while fees on Ticketmaster.com range from $10.60 to $12.90 per ticket.