PRESS RELEASE: “Cincinnati Bengals Select SpotlightTMS ™ as Ticket Management System for Corporate Suite Holders at Paul Brown Stadium” CALABASAS, Calif. (Spotlight) October 3,...

PRESS RELEASE: “Cincinnati Bengals Select SpotlightTMS ™ as Ticket Management System for Corporate Suite Holders at Paul Brown Stadium”

CALABASAS, Calif. (Spotlight) October 3, 2011 – Spotlight Ticket Management ( today announced that the Cincinnati Bengals have selected the company to provide its SpotlightTMS™ ticket management system to the team’s suite customers.

By providing SpotlightTMS, the Bengals are adding value to suite ownership and enabling the team’s most important customers to increase revenue and ROI on use of their tickets. A Software as a Service (SaaS) application, SpotlightTMS is delivered through the cloud with no software to install and secure access available worldwide through the Internet.

“We’re doing everything we can to ensure that companies get the most value from their private suites and season tickets,” said Jeff Berding, director of sales and public affairs for the Cincinnati Bengals. “Choosing Spotlight’s SaaS ticket management solution and providing it to our most important customers is the latest example of how the Bengals are adding value to companies’ season ticket and suite investments. By using SpotlightTMS, our corporate customers can access data that shows exactly how their suites and season tickets are used. It’s a great tool because the metrics show their return on investment.”

SpotlightTMS is the first enterprise SaaS application to centralize and automate all aspects of sports and entertainment ticket management. These capabilities enable Spotlight’s enterprise customers to maximize revenues and ROI from the use of ticket assets while saving time and resources managing them. An integrated solution, SpotlightTMS includes the ability to:

-Manage ticket inventories, saving time and reducing waste
-Distribute tickets, reducing fraud through role-based permission approval for ticket requests
-Analyze the results of ticket usage, increasing sales effectiveness and measuring ROI
-Meet IRS and Sarbanes-Oxley compliance reporting requirements, reducing the risk of penalties
-Buy additional tickets from multiple sources, saving time and money

“Luxury suites present an optimal environment for building business relationships and closing deals,” said Tony Knopp, Spotlight president and chairman. “Providing SpotlightTMS to their enterprise customers is a win-win for suite holders who can use it to increase revenues from their investment in Bengals’ tickets and for the team itself, which is delivering a compelling business rationale for season tickets and private suites at renewal time.”

The Bengals expect to benefit from the anticipated increase in overall NFL attendance this year, which represents a significant opportunity for both the Bengals and the team’s corporate customers.

“This season should be a healthy one for corporate entertainment at NFL games,” said David Carter, principal of The Sports Business Group and an advisor to Spotlight. “With the labor dispute resolved and all teams now playing a full schedule, the league is projecting attendance to be up slightly this season from last year. That bodes well for suite usage throughout the NFL.”

Spotlight pioneered the enterprise sports and entertainment ticket management space with SpotlightTMS. Spotlight’s growing list of enterprise customers seeking to maximize revenues and ROI on their tickets include Comcast, MetLife, Nike, Oracle, NBCUniversal, Stanley Black & Decker, and Principal Financial Group. In addition, more than 30 professional sports teams – including the Cincinnati Bengals, San Antonio Spurs, Philadelphia Eagles, Cleveland Cavaliers, Houston Texans, Indianapolis Colts, Miami Heat, Detroit Red Wings and Chicago Bears – are providing SpotlightTMS to their most important customers.

About Spotlight

Spotlight ( is the first enterprise SaaS provider to automate and centralize all aspects of ticket management, to help corporations increase revenue by efficiently managing their sports and entertainment tickets, suites and hospitality assets. Its Spotlight Ticket Management Solution enables companies to generate data to determine ROI from these assets and optimize their usage for business development and other income-producing purposes. The company is based in Calabasas, Calif.

Media contacts:

Ken Greenberg
Edge Communications, Inc.

Richard Dym