The Echo Nest, a music intelligence application platform and Seatwave, a London-based online ticket marketplace, recently announced a partnership that will allow thousands of application developers to integrate ticketing buying features within their applications while also earning a portion of revenue from tickets sold via their apps.
Seatwave, Europe’s top online fan-to-fan ticket exchange for live events, debuted their new ticketing and event application programming interface (API) at Music Hack Day in San Francisco on Feb. 11–12. The API became part of The Echo Nest’s Rosetta Stone platform, along with a host of other APIs that help developers integrate music-related features within their apps.
The Seatwave API provides developers with two things — access to Seatwave’s catalogue of events and the ability to easily integrate ticket purchasing within their apps. Developers will receive a share of the net revenue for tickets sold through their own app plus 35 percent of the net revenue for tickets sold through the Seatwave website.
The Purchase API gives developers the ability to sell tickets using a white-label approach, meaning the ticket purchase interface will be specified for their app, but the developer will be responsible for customer relations and payment processing.
The relationship with Seatwave is just the latest partnership made by The Echo Nest as part of Project Rosetta Stone, which has the goal of helping developers to seamlessly integrate music APIs with The Echo Nest platform.
TicketNews discussed the integration of Twitter with The Echo Nest to give developers access to musicians’ verified accounts for easy integration of tweets within their apps.
With The Echo Nest’s Rosetta Stone, developers can include tweets in their apps, allow users to purchase tickets from Seatwave, include LyricFind lyrics along with music from Rdio, and link to Facebook pages.
While the creation of APIs such as the latest from Seatwave streamlines the process of music application development, the integration of such APIs by developers also helps provide consumers with apps that make music discovery easier and ticket purchasing less complicated.
The developer section of Seatwave.com offers suggestions for the types of apps that could benefit from the integration of Seatwave’s Discovery and Purchase APIs, such as using the Purchase API for a travel, music, or sports app that offers users tickets to local events.
“We believe the future of e-commerce is a fully-distributed one, and having built Europe’s leading ticket marketplace, we’re now excited to join The Echo Nest ecosystem, helping developers across the world monetize their apps and provide a great user experience,” said John Cohen, CEO of Seatwave.
According to the popular European ticket exchange, a goal of their organization is to provide a transparent marketplace in hopes of decreasing prices in the secondary ticketing market. The inclusion of their new APIs into The Echo Nest’s Rosetta Stone platform will help make their marketplace available to an increased number of developers and consumers.