Broadway ticket sales were strong through Memorial Day weekend with several shows above the $1 million mark as New York City’s tourism season comes to a start, just in time for the beginning of the 2012-2013 Broadway season.
According to figures posted by The Broadway League, gross ticket sales for the Great White Way totaled $26.6 million through the week ending May 27, a decrease of about $780,000 from the previous week — 12 productions increased their sales while 22 experienced a decrease.
Broadway newcomer “Harvey” ($470,267) had another successful week with sales up 53.8 percent over the previous week’s sales of just over $300,000. Capacity for the show fell from 93.6 percent to 90.9; however, this time around the show ran an eight-performance schedule in comparison to just five performances during opening week, which helped the show to continue to increase their sales.
“Death of a Salesman” broke the house record at the Ethel Barrymore Theatre for the seventh time, according to Broadway.com. Ticket sales for the show topped $1 million through the holiday weekend as the only show to run just seven performances, earning it a spot as the sixth top-grossing show.
“The Book of Mormon” earned a record-breaking $1.6 million in gross sales, up nearly two percent, earning it the No. 3 spot among top-grossing shows. The production also had the highest capacity on Broadway, filling the Eugene O’Neill Theatre to 102.6 percent of capacity.
Several other productions also broke the $1 million mark this week. “Wicked” remains a frontrunner with sales of $1.9 million, up 3.6 percent. “Spider-Man: Turn off the Dark” and “Evita” both took in over $1.5 million and “Nice Work If You Can Get It” also remained in the $1 million club despite a decrease for the second week in a row.
“Memphis” ($571,667) had the greatest decrease with sales down 17 percent, a difference of $116,984 from the previous week according to figures by Playbill.com. “Ghost” ($579,793) also took a significant loss with a difference in sales of $93,212, a decrease of 13.9 percent.
Despite the constant fluctuation of Broadway ticket sales, this season has proven to be one for the books. According to Playbill.com, the 2011-2012 Broadway season which started May 30, 2011 came to an end on May 27, 2012 with overall sales up 5.4 percent over the previous season. The year consisted of 40 new shows including 14 musicals, 23 plays, and three special productions. With gross sales totaling $1,139,311,457 it is the highest grossing season in Broadway history.
“The variety of shows currently on Broadway succeeds in providing something for everyone, so we’re not surprised that this is the highest grossing season in our history,” said Charlotte St. Martin, executive director of The Broadway League in a recent press release. “Great seats to a season that has entertained, inspired, and moved our audiences are easy to buy online, by phone, or in person at theatre box offices. Theatregoers can see a Broadway show any night of the week at various curtain times.”
To view the full listing of Broadway sales for the week ending May 27, 2012, visit The Broadway League.