Tourists heading to New York City this fall will be able to take in a Broadway show without putting too much of a dent in their wallets. Broadway Week 2012 will take place in September and will offer two-for-one tickets for some of the Great White Way’s hottest shows.
According to Playbill.com, produced by NYC & Company in partnership with The Broadway League, the special promotion will run from September 4-16 and will include 19 shows and a free dessert with a ticket stub from any of the participating productions. Over 25 restaurants in the Theatre District will participate in the annual event by offering the free dessert deal.
“The only thing better than seeing a Broadway show is the opportunity for two people to see a Broadway show for the price of one,” said Charlotte St. Martin, executive director of The Broadway League. “Thanks to the vision of NYC & Company and their Restaurant Week franchise, the first few Broadway Weeks have proved so successful that we’re thrilled to be in a position to offer this exciting opportunity again to benefit even more theater fans this September.”
Tickets for the 2012 Broadway Week went on sale August 20. Participating shows include “Bring It On: The Musical,” “Chaplin,” “Chicago,” “An Enemy of the People,” “Evita,” “The Gershwins’ Porgy and Bess,” “Jersey Boys,” “The Lion King,” “Mamma Mia!,” “Mary Poppins,” “Newsies,” “Nice Work If You Can Get It,” “Once,” “Peter and the Starcatcher,” “The Phantom of the Opera,” “Rock of Ages,” “Spider-Man: Turn Off the Dark,” “War Horse,” and “Wicked.”
It’s a good time to be a tourist in NYC with Restaurant Week running from August 13 through September 3, and Broadway Week immediately following.
“Broadway Week is a great way of bringing both new audiences and people who are already so supportive of NYC theater, to Broadway to take in a show,” said Amanda Pekoe, president of NY-based theatrical marketing and advertising company The Pekoe Group, in a recent email to TicketNews. “The Broadway Week program allows tickets to be more affordable with 2-For-1 pricing, and really makes an event out of it,” she added.
Visitors can also take advantage of another promotion that will run during the fall Broadway Week — members of Amtrak Guest Rewards can earn 100 points or more for each ticket purchased to one of the participating shows by registering their account with Audience Rewards prior to making their Broadway Week ticket purchase.
According to Pekoe, Broadway Week can also be beneficial to shows in the long run, spurring future ticket sales. “Broadway Week will create a lot of buzz and word-of-mouth marketing for shows, with audience members talking about what shows they saw to their friends, family members, and coworkers,” Pekoe told TicketNews. “This can increase sales in future weeks, because the best kind of endorsement for a show is when you hear it from someone you trust!”