PRESS RELEASE: “Ticketek announces support for Apple’s Passbook” SYDNEY, Australia, September 20, 2012 — Ticketek, Australia’s leading ticketing service provider, announced today its support...

PRESS RELEASE: “Ticketek announces support for Apple’s Passbook”

SYDNEY, Australia, September 20, 2012 — Ticketek, Australia’s leading ticketing service provider, announced today its support for Passbook, which will allow customers to organise their mobile tickets in one convenient place on their iPhone or iPod touch. Ticketek is one of the first companies worldwide to integrate with Passbook, and starting today Ticketek’s mobile tickets will have the option to “Add to Passbook.”

Ticketek Australia’s Managing Director Cameron Hoy said “We have seen a massive growth in mobile adoption in the live event space. The uptake of mobile tickets is also increasing rapidly, up to five times quicker than any other delivery method. We are excited to support Passbook at launch as this integration further advances our industry leading mobile ticketing platform.”

Passbook integration is a further enhancement of Ticketek’s existing mobile ticket technology, which was launched in August 2011 to provide customers with an end-to-end mobile ticketing solution. Since launch, Ticketek has seen a huge uptake in the technology, with over 140,000 mobile tickets delivered to customers across the country.

For more information on Ticketek and its mobile solutions, visit www.ticketek.com.au.

For media enquiries please contact:
Kiera Treloar
Marketing and Communications Executive
kierat@ticketek.com.au
(02) 9266 4073

About Ticketek
Established in 1979, Ticketek is the leading ticketing partner to the sports and live entertainment industry in Australia and New Zealand. With a focus on superior customer service, innovative products and market-leading technology, Ticketek sells over 18 million tickets to more than 13,000 events each year.

ticketek.com.au is ranked Australia’s most popular Entertainment and Events website averaging over 1.9 million unique browsers every month. Ticketek is committed to providing an exceptional ticketing and entertainment service where customers can buy tickets to their favourite events via Australia’s most advanced multi-channel sales and distribution network including leading Entertainment Events website ticketek.com.au, world class mobile site, call centre or at any of the agency outlets, including 37 Westfield Concierge desks located throughout Australia

Ticketek is owned by Nine Entertainment Co., Australia’s most diversified media and entertainment group. Nine Entertainment Co. assets also include the Nine Network Australia, Allphones Arena, a 50% interest in ninemsn, as well as interests in the Australian News Channel (Sky News).