Addressy, a leader of cloud-based address management services, and Tessitura Network, the global leader for CRM-centric ticketing, fundraising, and marketing enterprise software for arts and cultural organizations, announced today a global partnership to streamline the company’s ticketing checkout process. In an effort to speed up ticket-buying for consumers, Addressy’s auto-complete address technology lessens the time it takes for patrons to fill out online forms, reduces inaccuracies and maximizes ticketing revenue.
“Streamlining the online ticket buying process with Addressy will enable Tessitura’s customers and venues to deliver the best experience possible and increase revenue by reducing cart abandonment and selling more tickets,” stated Tom Mucklow, Head of Partnership Development at Addressy.
Ticket purchasing has moved predominantly online, and many of the top platforms have yet to leverage today’s tech-forward customer capabilities to improve their services. According to Statista, the market size for online ticket sales is expected to nearly double to hit $16.6bn by 2021 .
Tessitura, which works with over 590 organizations worldwide operating in 10 countries and 3 continents, provides a fully unified, cross-functional system for CRM, ticketing, and fundraising for many of the world’s most esteemed theatres, cultural attractions, performing arts centers, symphonies, dance companies, operas, and museums,
“We’re excited and pleased to add this partnership to our network’s ecosystem,” states Jack Rubin, Chief Executive Officer of Tessitura Network. “ Seamless consumer experiences enhance loyalty and customer satisfaction for Tessitura- powered organizations and the cutting-edge technology that Addressy brings improves the online experience for our community’s patrons even further.”
Addressy just released a comprehensive study with Internet Retailer on the customer experience for online shoppers, detailing how address verification technology improves online checkouts and reduces failed package deliveries. Recently, the company was acquired by GBG, the global leader in identity data intelligence and management. Addressy’s technology optimizes checkout conversion rates for retailers, saving businesses and their customers time and money. Its technology verifies accurate address data in over 240 countries worldwide and over 11,000 customers around the world, and is used by brands such as ASOS, Tesco and Nescafe.