AXS has announced its merging of ticket inventory available on its website into a single, seamless interface where users can purchase any ticket – primary, resale, and premium – via a single transaction. The update, called FanSight, was detailed in a recent issue of Sports Business Journal. It mimics and expands upon the model built by Ticketmaster with its TM+ option.

Its rivals’ option, which debuted in 2013, shows all available inventory for an event on one seat map (or at least one menu, if seat maps are turned off for one of a number of potential reasons). But consumers cannot purchase different types of inventory in the same transaction. The new system from AXS changes that.

“We see this as a big step forward, and something that helps the fan experience by making it easier to buy tickets and in turn helping our clients,” AXS senior vice president of sports Brian Peunic told SBJ. “For us, it’s simply about removing obstacles.”

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Currently, NBA teams including the Houston Rockets, Los Angeles Clippers, Denver Nuggets and Minnesota Timberwolves have enabled this integrated ticket display interface for fans visiting their websites looking to buy tickets. The plan is to expand the system out to the entirety of the AXS system.

“FanSight gives our fans a one-stop-shop to get the ticket that is right for them – and one they know is authentic,” reads a quote from Houston Rockets CRO Gretchen Scheirr in an ad promoting the system in the January 15-21 issue of SBJ, one page beyond the editorial coverage of the system. “Both our individual and secondary sales have grown because we never have to turn a fan away.”