The week between Christmas and New Year’s is historically the most profitable one for Broadway, but it truly outdid itself this year, breaking its own record to rake in over $50 million in gross profit for 32 shows, according to numbers provided by The Broadway League.
This tops the record set the same week last year, which saw $49.7 million is gross profit from 33 shows, and is an almost $10.5 million increase over already high profits earned last week ending on Christmas Eve. Forbes reports that total Broadway sales tallied $1.637 billion in 2017, compared to $1.367 billion last year, and attendance was up to 13.74 million from 13.25 million in 2016.
Consistent Broadway leader Hamilton came up shy of hitting the $4 million mark that seemed possible after last week’s $3.79 million, but it still broke an industry record with $3.85 million gross for eight shows.
Other top earners that broke the $3 million mark were The Lion King, breaking a house record with $3.01m and Wicked, which broke its own show record with $3.3m.
The Phantom of the Opera, The Book of Mormon, Springsteen on Broadway, Hello, Dolly!, Charlie and The Chocolate Factory, and Aladdin all grossed over $2 million. Despite a bump in its top-priced ticket to a hefty $996, Dolly! profits only saw a small increase from $2.3m to $2.4m, and though Springsteen broke an industry record of highest average ticket price at $508, its weekly gross remained roughly the same at $2.4m.
Twenty-three of the 32 shows grossed over $1 million last week. A few that fell between $1m-$2m broke house records: Come From Away at the Schoenfeld ($1.8m), Waitress at the Brooks Atkinson ($1.4m), and The Band’s Visit at the Barrymore ($1.5m). After running for 21 years and counting, Broadway classic Chicago had its best week ever with $1.26 million.
Sales will likely fall off in the first few months of the year, but a wealth of new shows with previous brand recognition are sure to bring in steady attendance in 2018 including Frozen, Harry Potter and the Cursed Child, and Mean Girls.
Last Updated on January 3, 2018