Live Nation has announced a strategic partnership with Orange County’s DIY punk-rock club Chain Reaction.
According to a release from the company, the partnership will help “amplify concerts across both companies’ club and theater venues in Southern California and expand Chain Reaction’s festival presence in the region.” While the club has been independently owned for 23 years, owner Andy Serrao, also known as the president of Fearless Records, said in a statement that the club has held influence worldwide and “we are and have always been a place that celebrates cultural differences and expression of art through music by giving artists a platform to grow and be supported.”
Ben Weeden, COO of Live Nation Clubs & Theatres, noted that Live Nation will have the chance to “leverage our relationships to play a key role in helping seed an already robust local presence that Chain Reaction has nurtured for decades.”
“We are working together across all of our Orange County and San Diego venue portfolios to increase the great shows coming through our rooms, and now Chain Reaction is part of that as well,” he said.
Chain Reaction, which is located on Lincoln Avenue in Anaheim, is known for its small, intimate atmosphere. All ages are welcome at the venue; in the past, it has hosted pop-punk bands like Set It Off, State Champs, and With Confidence. In the coming months, Blessthefall, New Years Day, Trophy Eyes, Charly Bliss, and Frank Iero are set to perform. The Sad Summer Festival, featuring State Champs, Mayday Parade, and The Maine, will also make a stop nearby at the City National Grove of Anaheim.
For more upcoming shows and information, check out the venue’s website.