Las Vegas Events announced an exclusive partnership with StubHub as the official secondary and fan-to-fan ticketing site of the Wrangler National Finals Rodeo.
The Rodeo, which is an annual event a part of the Professional Rodeo Cowboys Association, is held each December at the Thomas & Mack Center in Las Vegas. According to LVE President Pat Christenson, the rodeo has attracted sold-out crowds for more than 32 years, and the demand for the Wrangler NFR ticket “has never been greater.”
“The partnership with StubHub will allow our season ticket holders to sell their tickets through a safe and secure online marketplace, while also providing rodeo fans looking to purchase with a full-service outlet backed by award-winning customer care,” Christenson said in a statement.
The Wrangler NFR includes the Top 15 PRCA contestants in bareback riding, steer wrestling, team roping, saddle bronc riding, tie-down roping, bull riding, and barrel racing, who will compete for the $10 million purse and win the PRCA World Championship Gold Buckles. Last year’s event saw 169,171 fans across 10 days of competition, selling out more than 320 consecutive performances.
Brian O’Malley, the head of sports partnerships and business development at StubHub, said that the ticketing company is “all about connecting fans to the live experiences that they love.”
“We’re thrilled to partner with Las Vegas Events to provide rodeo fans with a secure, seamless ticket buying and selling experience,” he said.
Rodeo fans can purchase tickets through StubHub’s mobile app or online at StubHub.com. This year’s event will take place from December 5 through 17.