Broadway’s Phantom of the Opera has partnered with Broadw.ai to allow theatergoers to purchase tickets entirely by voice in collaboration with Telecharge and Amazon.
Customers will be able to search for tickets and purchase them through a new skill for Amazon Alexa, avoiding the box office altogether. The musical’s producer Cameron Mackintosh said in a press release that he is thrilled for the musical to be the first show to offer the new Alexa Voice Skill.
“Teaming up with Amazon Pay, Telecharge, and Broadw.ai on this forward-thinking technology allows us to further engage with out incredible fan base and be on the forefront of ticketing innovation,” Mackintosh said. “From the very beginning of its smashing three decade run, Phantom has been a leader in the box office, and this allows us to continue that charge.”
David Andrews, the Senior Vice President of Shubert Ticketing, said that Shubert has always prioritized new ways to help engage fans and sell tickets, noting that the partnership has “launched a completely new sales channel for our millions of Broadway fans.” The “engaging, seamless experience” will help guests have another way to engage, something that’s imperative for Broadway in today’s “fast-paced world,” co-founder and CEO of Broadw.ai Micah Hollingworth said.
Phantom of the Opera, one of the most successful theater shows in the world, has been the longest-running show in Broadway history for well over a decade. For 31 years, the show has played 13,000 performances to 19 million people at The Majestic Theatre.