Secondary ticketing retailer TicketSmarter will serve as the official ticket partner for the Pac-12 Conference.

Through the multi-year partnership, TicketSmarter will become the official ticket retailer for a handful of Pac-12 championship events, including the football championship game and women’s basketball tournament in Las Vegas, and multiple championship events for sports like men’s and women’s cross country, women’s swimming and men’s diving, wrestling, men’s swimming, women’s gymnastics, women’s golf, men’s and women’s tennis, men’s golf, beach volleyball, women’s lacross, men’s and women’s track and field, and men’s and women’s rowing.

Pac-12 championship events will also receive event signage, marketing and on site activation rights, and other ticket and hospitality benefits through the partnership. TicketSmarter will benefit from linear and digital advertising across Pac-12 Networks platforms, which TicketSmarter CEO Jeff Goodman said will is a “continuation of our efforts to develop strong, mutually beneficial relationships with collegiate conferences, teams and bowl games.”

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Steve Tseng, the executive vice president of sales for Pac-12 Networks, said they’re thrilled to partner with TicketSmarter to help “support many of our most important Pac-12 championship events.”

Earlier this month, TicketSmarter was named the presenting sponsor of the WAC Basketball Tournament, which will kick-off when the event takes place from March 11 to 14 in Las Vegas. They’ve also been named the official ticket resale partner of Rose Bowl Stadium and the title sponsor of the TicketSmarter Birmingham Bowl with ESPN Events. Through every transaction, TicketSmarter donates funds to St. Jude’s Children Hospital.