Ohio State University’s football team saw a decline in ticket sales this past year, and in order to boost attendance in 2020, the school will not increase ticket prices.
According to a new financial report from the university, shown in a report to the NCAA, the school only brought in $50.6 million – a 15% drop from the previous year at $59.4 million. While the drop seemed like a big decrease from 2018 to 2019, it is only about a 2% drop from sales in 2016 and 2017, since ticket revenue was about $51.5 million both of those years, past NCAA reports show.
Nonetheless, OSU has pledged to not increase ticket prices this season. Jerry Emig, a spokesperson for OSU, told BizJournals that the most recent report showed that attendance dropped 5% over the past year. The school would like to give fans more options to see more games and drive sales throughout the year, so they are offering a “mini-plan” ticket packages in addition to the price freeze.
The cost will remain $702 for reserved seats and $851 for box or club seats, with faculty and staff rates remaining $659 and student rates remaining $238. The university said that it would keep “variable ticket pricing” in effect, something that it believes “provides affordability for fans and has been successful at Ohio State since first introduced for the 2013 season.”
The Buckeyes’ season is slated to kick-off with a match against Bowling Green at Ohio Stadium, followed by games against Oregon, Buffalo, Rutgers, Iowa, Michigan State, Penn State, and Nebraska.