Global ticketing company See Tickets will now oversee the sale and operation of tickets for the Pitchfork Music Festival.
“We are music people,” See Tickets North America CEO Boris Patronoff said in a statement provided to Billboard. “Our team of festival professionals are passionate about delivering excellence for music fans. We’re excited to be a part of one of the best festivals in the country.”
The new partnership marks a string of major signings for See Tickets. They recently signed with Planet Bluegrass and the North American Auto Show. Collectively, those deals will put See Tickets in charge of ticketing operations for Colorado music festivals Telluride Bluegrass Festival, Rockygrass Festival and Rocky Mountain Folks Festival, as well as Detroit’s North American Auto Show, which draws some 500,000 visitors.
Now in its 15th year, the Pitchfork Music Festival is poised to take over Chicago’s Union Park July 17-19. Three-day general admission and VIP tickets are currently on sale for the indie gathering. However, the lineup remains unknown. The festival is gearing up for its milestone year with a pair of free fan parties at the Chicago Athletic Association on February 19-20, featuring special merchandise and performances by local artists.
The UK-headquartered See Tickets continue to build a global brand within the industry, particularly through their North American expansion. The giant recently announced the opening of a new Nashville office as their operation grows.