In the United States, the sport of football has grown into the most popular sport overtaking, in most people’s eyes, baseball as ‘America’s Favorite Pastime’. On game day, millions of fans head to stadiums across the country and create an event unlike any other sport.
The college football regular season and postseason has become a huge money maker for the NCAA, the schools and also the ticketing industry. Division I schools from the major conferences typically sell-out stadiums for all their home games, with attendance figures typically over 100,000. When these schools qualify for the postseason, including a possible national championship game, demand for tickets skyrockets and prices on the secondary market often follow suit.
The NFL is similar as fans come out in huge numbers to follow their hometown teams. While the regular season is huge, the NFL Playoffs bring everything to a new level. As each round passes, demand and ticket prices increase until it culminates at the championship game, the Super Bowl. The Super Bowl is the biggest event in sports with billions of fans watching the game on television. Ticket prices for the Super Bowl will often rival the most expensive tickets for any event during that calendar year.
By Alfred Branch, Jr. A day after news that Liberty Media may try to acquire Ticketmaster, it appears as if the world’s largest ticketing company is poised to land the biggest whale in the sports marketplace, the National Football League. Ticketmaster stands to become the official ticket reseller for... Read more
By Stacey Willets TicketNews announces its exclusive weekly Top 10s and analysis for the week of 11/26/07 – 12/02/07. OVERALL TOP 10 EVENTS Event This Week Last Week Wicked 1 4 Radio City Christmas Spectacular 2 2 BCS Championship Game 3 n/a Hannah Montana 4 3 Jersey Boys 5... Read more
By Alfred Branch, Jr. TicketNews announces its exclusive weekly Top 10s and analysis for the week of 10/29/07 – 11/04/07. OVERALL TOP 10 EVENTS Event This Week Last Week Wicked 1 4 Hannah Montana 2 3 Radio City Christmas Spectacular 3 5 Jersey Boys 4 6 Bon Jovi 5... Read more
By Carol-Ann Rudy More sports marketing partnerships have been popping up these past few weeks for the National Football League. Among them: Bridgestone Firestone North American Tires, based in Nashville TN, now has a multi-year partnership agreement to support the league and will be featured as the NFL’s “Official... Read more
By Carol-Ann Rudy When it comes to the college football and its ticket market, a different type of fan base has to be considered in comparison to its pro football companion. David Brown, Associate Athletics Director, at The Ohio State University, said this week, “The Buckeyes are sold out... Read more
By Carol-Ann Rudy Whether attending the game live at the stadium or watching on television, Pepsi, Visa, Coors, Burger King, and Campbell’s Soup are there, cheering the players and fans on and looking for even more marketing opportunities. According to Peter Murray, senior vice president of corporate marketing and... Read more
By Alfred Branch, Jr. With a couple weeks of the new NFL season in the books, secondary ticketing giant StubHub! is already claiming a victory of sorts in the “ticket wars” with rival Ticketmaster. Based on data provided by StubHub!, the company said it is routinely offering fans better... Read more
Ticket Sellers Rankings Roundup 8/31/07 By Stacey Willets Baseball may be known as “America’s pastime,” but it’s NFL football that has the highest per-game attendance of any domestic pro sports league in the world. With kickoff just around the corner, the TicketNews Top Primary and Secondary Live Event Ticket... Read more
Avoiding Fumbles on Your Website By Carol-Ann Rudy TicketNews.com Though concrete figures are hard to come by, brokers can expect to see a significant increase in the number of ticket sales for the upcoming NFL and college football seasons this week. Football fans tend to have strong loyalties, as... Read more
The Ends Could Be Near – Ticket News Week In Review By Alfred Branch, Jr. Michael Vick’s fall from grace, and the beginning of the end of the relationship between Live Nation and Ticketmaster dominated the week ended August 25 in the ticketing, sports and entertainment industry. Vick pleaded... Read more