The Chicago Bulls have selected TicketExchange by Ticketmaster as the team’s exclusive authorized fan resale ticketing service, according to a press release issued by...

The Chicago Bulls have selected TicketExchange by Ticketmaster as the team’s exclusive authorized fan resale ticketing service, according to a press release issued by the two. Beginning this season, TicketExchange will enable Bulls season ticket holders to post tickets for resale to other fans. This convenient service will offer fans looking for tickets to Bulls home games access to valid tickets, often in premium locations that fans may not otherwise have access to, and protection from potentially fraudulent ticket sellers.

Ticketmaster will also continue to serve as the Bulls’ authorized ticketing company for initial single game ticket sales to the public for home games at the United Center.

“We are extremely happy to increase the level of service we offer to our valued season ticket holders, along with all other Bulls fans,” Steve Schanwald, Executive VP-Business Operations, said in a prepared statement. “We reviewed a variety of resale providers and found Ticketmaster’s service to best meet our needs. This service provides our fans with an authorized site to buy and resell their tickets and to avoid potentially fraudulent resellers. With Ticketmaster as our secondary market provider, we know that our fans will receive the very best ticketing technology available.”

Here’s how TicketExchange works: Season ticket holders can visit the TicketExchange section of Bulls.com and post their tickets for sale to other fans. Bulls fans looking for tickets may visit the TicketExchange section of Ticketmaster.com to peruse and purchase tickets for home games that might be sold out, or to obtain what they may deem to be more favorable seat locations.

The TicketExchange transaction is entirely automated and processed by Ticketmaster, the trusted brand for event ticketing. Bulls fans who purchase tickets through TicketExchange receive a brand new ticket with a unique barcode identifying the buyer as the new owner of that ticket. Fans who purchase tickets via TicketExchange may select to have their tickets delivered electronically via TicketFast(R), Ticketmaster’s online ticket delivery service.

“By choosing TicketExchange, the Bulls are showing that they are a forward-thinking team and dedicated to providing their fans with the utmost in customer satisfaction, including a safe and secure purchase experience,” said Chris Werner, Senior General Manager, Ticketmaster Chicago, in a statement. “We look forward to working closely with the Bulls to introduce TicketExchange to their season ticket holders, as well as to ensure that all Bulls fans find it easy, convenient, and enjoyable to attend games at the United Center.”