HTML vs Text Email: Which Works Better in a Short Conversion Cycle?
SUMMARY: Event marketers and others who need to convert products quickly can learn from a minor league baseball team who hit an email campaign out of the park.
See how they used text email first (to attract BlackBerry and mobile users) and then HTML to get a 262.3% lift over the rest of the season. Plus, how they landed a corporate sponsor in less than 48 hours.
http://www.marketingsherpa.com/article.html?ident=30142
