Avenue Q Shines a Bright Light on Broadway

Broadway Ticket Sales Report
Week ending September 16, 2007

By Carol-Ann Rudy
TicketNews.com

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In evaluating success on Broadway, Avenue Q’s 27.4% increase in attendance this past week can’t be overlooked. The only other change of note is to be seen in the attendance figures for Rent, down 6.2% from the previous reporting period.

Only nine productions exceeded 80% attendance this week. The overall picture continues to improve, however: this week’s gross ticket sales were $13,231,317 compared to the previous week’s $12,482,904, the Labor Day slump. For the season to date, the ticket sales reported continue to be rosy at $287,560,918 compared to same time last year at $263,671,198.

A happy circumstance is scheduled to take place this fall. A scholar, Shelley Fisher Fishkin, discovered an original play, a comedy, by Mark Twain. It is receiving an update to 21st Century standards by playwright David Ives and will begin previews Nov. 8 at The Lyceum and open Nov. 29, directed by Michael Blakemore and produced by Bob Boyett. . .

Also reflecting the slow season were the ticket grosses, only two of which were in the million-dollar range. In order, they were:
o Wicked $1,353,236 at 98% capacity
o Jersey Boys $1,208,017 at 100%
o The Lion King $987,013 at 86%
o Mamma Mia! $832,533 at 90%
o Mary Poppins $825,587 at 77.7% capacity.

Broadway Gross Reports, September 16, 2007
All data provided by The League of American Theatres and Producers

Production
(Theatre)

Weekly Gross

Total Atten.

Prev.

Perf.

Total Capacity

Avg. Ticket Price

Atten. %

A Chorus Line
(Schoenfeld)

$426,490

7,571

0

8

1,069

$56.33

88.5%

Avenue Q
(Golden)

$295,263

5,314

0

8

796

$55.56

83.4%

Chicago
(Ambassador)

$417,238

6,014

0

8

1,080

$69.38

69.6%

Curtains
(Hirschfeld)

$686,394

8,947

0

8

1,422

$76.72

78.6%

Grease
(Atkinson)

$756,849

7,454

0

8

1,072

$101.54

86.9%

Hairspray
(Neil Simon)

$630,581

9,272

0

8

1,428

$68.01

81.2%

Jersey Boys
(August Wilson)

$1,208,017

9,851

0

8

1,222

$122.63

100.8%

Legally Blonde
(Palace)

$573,963

8,117

0

8

1,691

$70.71

60.0%

Les Miserables
(Broadhurst)

$341,454

5,664

0

8

1,122

$60.28

63.1%

Mamma Mia!
(Cadillac Winter Garden)

$832,533

10,830

0

8

1,498

$76.87

90.4%

Mary Poppins
(New Amsterdam)

$825,587

11,135

0

8

1,791

$74.14

77.7%

Mauritius
(Biltmore)

$113,423

2,157

5

0

650

$52.58

66.4%

Rent
(Nederlander)

$262,053

5,357

0

8

1,181

$48.92

56.7%

Spamalot
(Shubert)

$560,395

7,789

0

8

1,441

$71.95

67.6%

Spring Awakening
(O’Neill)

$612,591

7,516

0

8

1,090

$81.50

86.2%

The 25th…Bee
(Circle in Square)

$174,847

3,425

0

8

684

$51.05

62.6%

The Color Purple
(Broadway)

$773,771

10,677

0

8

1,718

$72.47

77.7%

The Drowsy Chaperone
(Marquis)

$487,005

8,256

0

8

1,611

$58.99

64.1%

The Lion King
(Minskoff)

$987,013

11,383

0

8

1,654

$86.71

86.0%

The Phantom of the Opera
(Majestic)

$578,800

8,732

0

8

1,607

$66.28

67.9%

The Ritz
(Studio 54)

$93,124

2,174

3

0

1,006

$42.84

72.0%

Wicked
(Gershwin)

$1,353,236

14,173

0

8

1,809

$95.48

97.9%

Xanadu
(Hayes)

$240,692

3,163

0

8

596

$76.10

66.3%