By Alfred Branch, Jr.

AudienceView Ticketing announced today that it appointed Fred Rosen, currently the company’s Chairman, its new CEO. Rosen will continue in his role as Chairman of the company, and co-founder Kevin Kimsa will now serve as President and COO.

Rosen, who gave a rousing keynote address during Ticket Summit 2007 in Las Vegas earlier this year, is the former CEO of Ticketmaster from 1982 to 1998, during which he helped grow the company to generating more than $2.4 billion in annual revenues.

AudienceView, which Kimsa helped create five years ago, provides white label ticketing solutions to more than 80 clients and 120 venues in North America, the U.K. and Asia. Its clients control all aspects of their event ticketing offerings by becoming their own primary-ticketing vendors. Kimsa co-founded the company after serving as President and COO of Solect Technology Group until its acquisition in April 2000 by Amdocs Inc. for $1.2 billion.

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“AudienceView is perfectly poised in today’s dynamic ticketing industry to provide the white label solution the industry is looking for,” Rosen said in prepared statement. “We have a dedicated team of ticketing professionals who are committed to our clients and who are focused on making AudienceView an even bigger and more successful organization.”

Using AudienceView’s white label ticketing solution, venues can set their own service fees, create relationships with their customers, manage and control all aspects of their events, and dramatically increase revenue opportunities through new sales channels.

As competition among primary and secondary ticketers increases, more venues are looking for opportunities to generate revenues by controlling more of their ticketing solutions.

“AudienceView is in an excellent position with Mr. Rosen as CEO,” Kimsa said in a statement. “His experience, knowledge and leadership in this industry leave no doubt that he is the right person for this role. I am looking forward to my continued involvement as we move forward into an exciting new phase for this organization.”

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