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Sci-Fi Cloverfield Steals the Weekend Box Office
The weekend winner for movie box office grosses is “Cloverfield,” which took in a studio estimated $41 million, for the period ended Jan. 20, industry sources reported. The gross is $10 million more than projected and made “Cloverfield” an easy winner over the bridesmaid comedy “27 Dresses.”
Shot with a no-name cast and handheld cameras, the J.J. Abrams-produced sci-fi thriller was seen in the industry as an experiment in marketing, because the first trailers gave away no plot points or even the title of the movie, which sparked debate and discussion, according to USA Today’s Scott Bowles.
The Katherine Heigl romantic comedy “27 Dresses” nearly doubled expectations by earning $22 million. The Jack Nicholson-Morgan Freeman comedy “The Bucket List” gave up its first position, but remains a strong performer, placing third with $15.2 million. “Juno,” the teenage pregnancy comedy in its fourth weekend, took in $10.3 million, good for fourth place; and “National Treasure: Book of Secrets” was fifth with $8.1 million.
Chart source: TheNumbers.com The table lists the movie, studio, genre, weekly gross, number of theaters, per screen average and total.
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