By Jane Cohen and Bob Grossweiner Kingston Regional Sports & Entertainment Centre, Ontario’s newest entertainment venue, has formed a partnership with Tickets.com to sell...

By Jane Cohen and Bob Grossweiner

Kingston Regional Sports & Entertainment Centre, Ontario’s newest entertainment venue, has formed a partnership with Tickets.com to sell tickets through a variety of channels including its website, the telephone, and eventually an on-site ticket office.

With Tickets.com’s [email protected] feature, Centre patrons will have the ability to buy and print live tickets at their home or office — a first for a Kingston venue. Tickets.com, which is owned by Major League Baseball, has relationships with RazorGator, among others, and is the second-largest primary ticket seller, according to TicketNews’ exclusive ranking of leading ticket companies.

“Online sales now comprise over 70 percent of the live event industry’s total ticket sales,” Neil Shorthouse of Arcturus SMG, a venue management company, said in a statement. “Tickets.com is the first ticketing company to deliver tickets to mobile phones with their [email protected] service in the United States via Multimedia Message Service (MMS). Although the technology is not yet available in Canada, the potential capability illustrates one of the many reasons why Tickets.com is a great partner. We believe that the ticket delivery channels and methods offered by Tickets.com will significantly contribute to our ability to provide an exceptional customer experience.”

Royal Oak Music Theatre in Michigan took advantage of Tickets.com’s mobile ticketing technology, becoming the first venue outside the sports world in the U.S. to offer event tickets to ticket buyers’ mobile phones.

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