“Front Gate Solutions launches marketing module for its ticketing and online store software”
Austin, TX (Front Gate Solutions) April 21, 2008 – Front Gate Solutions today announced that it has launched a set of marketing tools to help users of its web-based ticketing and online store software better understand its customers and their interests. The marketing module includes a list segmentation analyzer so that venues, performing arts centers, touring artists, sports teams and other Front Gate Solutions clients can initiate more targeted email marketing campaigns to customers based on criteria such as purchase history, geographic location, and general interests. This module integrates with Front Gate’s newsletter solution so that once a desired customer grouping has been identified an HTML newsletter can be easily created, sent, and tracked for campaign effectiveness.
“Technology has made both marketers and consumers more sophisticated,” points out Mellie Price, President and CEO of Front Gate Solutions. “Because of this, we have defined a set of marketing tools to help our clients be smarter about how they communicate with their customers.”
Another feature of the marketing module is a customizable marketing survey builder. Users of Front Gate Solutions’ ticketing and online store software can administer a custom survey during the transaction process. Look for additions the Front Gate Solutions marketing tool kit in the coming months.
About Front Gate Solutions
Front Gate Solutions is an Austin, TX based technology company that provides solutions that make entertainment organizations more efficient. The company currently offers a ticketing solution, online store application, website design services, offer management software, and newsletter campaign management software to clients including Austin City Limits Music Festival, Lollapalooza, Stubbs BBQ (Austin, TX), Casbah (San Diego), Higher Ground (Burlington, VT), The Long Center (Austin), Barre Opera House (Barre, VT), and Boulder Theater (Boulder, CO.
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Front Gate Solutions